Non-profit organizations play a huge role in enhancing social-economic equality in society by focusing on helping persons in need. The past decade has seen an increased non-profit organization activity in championing charitable projects in society. The increased demand for these organizations to partner with the public has led to the strategic utilization of social media platforms for communication and engagement purposes. Here are some ways on how non-profit organizations can use social media today.

Public Engagement
Non-profit organizations have an opportunity to use the diverse networks of social media to create posts for public engagement purposes. These organizations can post interactive content relating to relevant topics as regards their areas of focus. With the current global penetration of social media usage, posting such content becomes an easy way to reach out and inform members of the public.

Extending The Reach
Non-profit organizations can also use social media to extend their reach within the public. In this regard, creating relevant content and promoting it using the relevant social media features, such as sponsored posts and hashtags, helps get the word out there to a huge portion of social media users. This is particularly relevant in situations where the non-profit organization intends to win the interest of the public regarding a given topic.

Driving Web Traffic
Social media is always a great opportunity to help a non-profit organization increase its web traffic. This can be achieved by the organization posting snippets of information, which can then refer users to click on the organization’s web link. The web traffic generated in that regard can help the non-profit organization to achieve even deeper market penetration and thus support.

Rallying For Support
Non-profit organizations rely on well-wishers’ contributions for them to thrive. To raise the required capital for operational purposes, these organizations rely on raising as much awareness as possible to members of the public. Creating social media posts enables non-profit organizations to argue their point out, and thus make an appeal for donations.

Public Accountability
Donors to non-profit organizations often need to see how their funds are being utilized. There is no better way for organizations to achieve this than using social media as a platform to post updates regarding the progress of completion of charity projects. Updating members of the public is a good incentive that can encourage more persons to give to charity.

About The Author
Yuri Vanetik is an Entrepreneur, Private Investor, Coalition Builder, and Philanthropist in Orange County, California. He is the Managing Partner of Vanetik International, LLC, a management consulting firm which offers advisory services and strategic planning to businesses and industries. He is also the Managing Partner of Dominion Asset Management, a technology-driven opportunity real estate fund that invests in undervalued real estate throughout the United States. Yuri Vanetik brings over 20 years of professional experience in a variety of roles, and has been featured in notable publications, including the Wall Street Journal, California Business Journal, and Forbes.

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