Do Entrepreneurs Need a Wikipedia Page?
Wikipedia is a widely read online reference destination, and being referenced on its platform is often seen as a mark of credibility. However, there are reputational risks associated with being memorialized on Wikipedia.
Recently, there has been a surge of personal Wikipedia pages. This trend was preceded by the emergence of purported specialists who extol the benefits of Wikipedia entries not just for organizations, but also for business owners.
In fact, some argue that failure to embrace social media could stunt executives’ career prospects, as it serves the dual purpose of promoting and legitimizing a business as well as creating an authentic and personal online presence. Many public figures (i.e., Hollywood celebrities, politicians, writers, media personalities, etc.) have no choice in the matter. However, some business people do have a choice and can attempt to avoid being memorialized in Wikipedia — perhaps the most controversial platform. While there is relative clarity regarding the importance of social media, the argument for business executives having a presence on Wikipedia is not as concretely understood. Wikipedia is the world’s largest and most-read reference work in history, and despite battles with credibility challenges, is often a go-to when researching a notable person.
Originally published: Entrepreneur by Yuri Vanetik